Press Releases
Invodo Shares Insights on Delivering Superior Shopping Experiences via Video
Research report offers in-depth look at the critical role video plays in influencing consumer behavior and enabling brands to drive sales and differentiate themselves
March 27, 2012
AUSTIN, Texas–(BUSINESS WIRE)–Invodo®, the only full-service video partner for business, today released a research report entitled “Delivering Superior Shopping Experiences via Video,” which contains findings from the first-ever comprehensive study on how consumers embrace video in a retail context. Read more »
Invodo Study Debunks Common Myths About How and Why Consumers Watch Video As Part Of Shopping Experiences
Research reveals shoppers care more about quality and content of video than length, and that video plays influential role in their buying decisions
January 25, 2012
AUSTIN, Texas–(BUSINESS WIRE)–Invodo®, the only full-service video partner for business, today announced the company has commissioned the first-ever comprehensive study on how consumers embrace video in a retail context, revealing that many of the common perceptions about how video is used in shopping are actually incorrect. Conducted in partnership with the e-tailing group led by President Lauren Freedman, the research shows consumers care more about the quality and content of the video than the actual length of the clip – a departure from the widely accepted notion that retail-related videos should stick to approximately 30 seconds in length. The results demonstrate consumers expect video as part of their shopping experience, and rely on it when making purchase decisions. Read more »
Online Video Views Grow More Than 800% for Invodo Retail Clients
Product Video an Important Part of Consumer Online Shopping Behavior
December 5, 2011
AUSTIN, TX-Invodo(R), the only full-service video partner for business, today revealed Cyber Monday data collected from its online retail client network that shows an 813 percent year over year increase in video views on retail sites. This data, collected from the same retail sites that were tracked for Cyber Monday in 2010, reveals a significant increase in consumers’ use of product videos on shopping sites. Read more »
Invodo Leverages the Akamai Intelligent Platform to Deliver eCommerce Video that Sells
Leading full-service video provider to distribute video via industry’s most trusted CDN
October 11, 2011
AUSTIN, Texas – Invodo®, the only full-service video partner for business, today announced it is working with Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud optimization services. Invodo’s scalable video production and video platform technology will be combined with the Akamai Intelligent Platform for Invodo customers such as AutoZone, Crocs, Lenovo, L’Occitane, The Sports Authority and Office Depot (NYSE: ODP). Read more »
Summit Toy Sells More With Invodo Full-Service eCommerce Video Solutions
AUSTIN, TX–Invodo®, the only full-service eCommerce video partner for online retailers, today announced that Summit Toy, award-winning manufacturer of innovative learning toys including Zillionz™ and Backyard Safari™, is working with Invodo to create online product video that will increase sales for the toymaker and its retail partners. Summit Toy chose Invodo video solutions because Invodo offers the three key elements of any online video initiative: content production, technology platform and delivery network. Read more »
Stacks and Stacks Proves Increased Conversion with Invodo’s Full Service eCommerce Video Solution
AUSTIN, Texas–Invodo®, the only full-service eCommerce video partner for online retailers, today announced that Stacks and Stacks, an Internet 300 retailer that leads the homewares industry, leveraged Invodo’s video solution to increase conversion rates on key products while improving customer experience. Stacks and Stacks also implemented testing technology from Invodo that indicated consumers who watched Invodo-produced product videos were 2.4 times more likely to make a purchase than those who did not view the video. Read more »
Moosejaw Mountaineering Launches Mobile eCommerce Video with Invodo and Unbound Commerce
Mobile Video Brings Product Stories to On-the-Go Consumers
February 21, 2011
AUSTIN, Texas – February 21, 2011 – Invodo, the only full-service eCommerce video partner for online retailers, and mobile eCommerce experts, Unbound Commerce, today announced that Moosejaw Mountaineering has partnered with both companies to implement eCommerce video on its mobile retail site. Moosejaw, the outdoor gear and apparel retailer known for its innovative and off beat marketing strategies, is implementing mobile video as an extension of a broader online video initiative. Read more »
Golfsmith.com Drives Conversion and SEO with Invodo Video Solutions
Companies to Present eCommerce Video Discussion at NRF Big Show 2011
January 6, 2011
AUSTIN, Texas–(BUSINESS WIRE)–Invodo®, the only full-service eCommerce video partner for online retailers, today announced that Golfsmith has leveraged Invodo’s video solutions to increase sales conversions and SEO on Golfsmith.com. Golfsmith made the choice because Invodo offered the three key elements of any online video initiative: content production, technology platform and delivery network. Read more »
eCommerce Video Leader Invodo Adds Dallas Facility, Expands Austin Office
Increasing Demand for Video in the Retail Industry Fuels Rapid Growth
November 30, 2010
AUSTIN, Texas–(BUSINESS WIRE)–Invodo®, the only full-service eCommerce video partner for online retailers, today announced the addition of a Dallas video production facility as well as the expansion of its Austin headquarters office. As online retailers bring on more video content, Invodo has responded by increasing capacity for production, development and support. This need underlies both expansions. During the past six months, the number of Invodo customers in the Internet Retailer 500 has more than quadrupled, leaving the company poised for a strong 2011. Read more »
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